Once upon a time, vulvo-vaginal rejuvenation was synonymous with the quest for a “Designer Vagina” and considered the ultimate vanity. Fortunately, things have moved on and it is becoming more acceptable for women to seek treatment for debilitating conditions affecting their intimate health. Vaginal laxity, urinary incontinence, sexual dissatisfaction, irritation and pain can have a devastating effect on how we feel about ourselves, how we perceive our attractiveness, and impact our sexual relationships. In this talk, Dr Shirin will explore the variety of non-surgical treatments available to address these issues caused by childbirth, menopause and general ageing.